By His Grace

For this episode of the By His Grace podcast, Misty Phillip sits down with Bill Reeves. Bill is the CEO at EMF/KLOVE/Air1. His goal is to affect the culture around the world by developing, branding, and bringing to market products that share a Christian worldview.

Misty and Bill discuss the importance of business and ministry coming together to reach people with the gospel with a multi-generational approach. Their far-reaching conversation includes the challenges, and blessings of leading a nonprofit, creating multi-generational content, homeschooling, disciplining their children, and communicating messages of hope through media.

Key Takeaways

“You see the breadcrumbs along b the way that God laid to get you where you needed to be to use skills that he gifted you with”

“How do we serve audiences we are4 not currently serving?”

“We get really limited. We don’t think big enough for our audience.

“One of the things about podcasting is it helps us getting to the audience because there is a lot of that age group that will never listen to a radio station.”

“Out of the crash of live events, K-Love birthed our on-demand platform.”

“We are seeing the church explode!”

“I love being where the body of Christ is gathered.”

“As we build out an organization that has been entrusted to share the gospel, we don’t just believe it is to our K-Love audience, but to their kids and grandkids.”


EMF Broadcasting Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. They were founded in 1982 in Santa Rosa, CA, with a singular radio station. EMF today owns and operates the nation’s two largest Christian music radio networks (K-LOVE and Air1), with over 1,000 broadcast signals across all 50 states and streaming audio reaching worldwide audiences. EMF is a growing family of media ministries, including podcasts, books, films, concerts, and events. EMF employs nearly 500 team members between its offices in Nashville, TN, Rocklin, CA, and field locations around the country.

K-Love & Air1 are top Christian radio stations with  a mission to create compelling media that inspires and encourages you to have a meaningful relationship with Christ.

WTA Media is a faith-based film marketing, financing, and literary representation leader. Our services include product development and business operations, helping creatives develop their product and drive the go-to-market strategy, including production, marketing, and distribution strategies.

Access More creates compelling media that inspires and encourages people to have a meaningful relationship with Christ. They’ve created an ever-growing space to host faith-based content and dive even deeper into subjects that interest listeners.

Helen Smallbone: Motherhood Behind the Lights

Bill Reeves

Favorite Core Value: Create an Extraordinary Impact – We serve an extraordinary God who deserves our all. He allows us to create, produce and share media with His life-changing message.

Bill Reeves joined Educational Media Foundation as CEO in 2019 with more than 30 years of experience in Christian media.
At age 15, he felt a calling on his life to share Christ with the world, and by age 18, he identified the path by which he’d do it.
“I knew my calling was to use music, movies, and books as my pulpit,” Bill explains. “So, I set out to tell the world about Jesus through entertainment.”

Bill’s passion and professional experiences align perfectly with EMF’s mission to create compelling media that inspires and encourages audiences to have a meaningful relationship with Christ.

Bill and Heidi, his bride of 26 years, relocated from Nashville to Northern California to live near EMF with their teenage son, Denham. Their older children, Julianna and Jon, reside in Tennessee near the family farm where they were raised.

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